This document describes the Time Period Comparison Tab for Schema Performance Analytics. This is the only tab in Page Level SPA that can compare results for two time periods. Many of the sub-sections and components will be similar to other tabs in Page Level SPA.
Controls for the URLs with Schema App Markup Tab
The controls available for the URLs with Schema App Markup tab include:
- Previous Time Period Date Range
- Current Time Period Date Range
- Search Type
- Search Appearances
- URLs Containing/Excluding
- Exact Match/Exclusion Match
- Wildcard Match/Exclusion Wildcard
All URLs Time Periods Comparison
This section compares all URLs across two defined time periods.
# | Tile/Table | Description |
| 1 | Percent Change for Total Clicks | This tile includes three values:
|
| 2 | Percent Change for Total Impressions | This tile includes three values:
|
| 3 | Percent Change for CTR | This tile includes three values:
|
| 4 | Table of URLs with Period over Period Metrics and % Change Values | A data table reporting on clicks, impressions and CTR for both data periods on a URL by URL basis. |
| 5 | Graph Comparing Clicks Period over Period | A line graph comparing clicks during both time periods. |
| 6 | Graph Comparing Impressions Period over Period | A line graph comparing impressions during both time periods. |
| 7 | Query Filters | The four query filters that can be applied in addition to the top level controls to further filter the data shown in Table 8 (Queries with Period over Period Metrics and % Change Values). Note: The Query Filters in All URLs Time Period Comparison section control the Table of Queries with Period over Period Metrics and % Change values for subsequent subsections (Schema App URLs & Non Schema App URLs) |
| 8 | Table of Queries with Period over Period Metrics and % Change Values | A table of all queries with information for both data periods about the number of clicks, impressions, and click-through rate for each query. Percent Change data is also present. |
Schema App URLs Time Periods Comparison
# | Tile/Table | Description |
| 1 | Percent Change for Total Clicks | This tile includes three values:
|
| 2 | Percent Change for Total Impressions | This tile includes three values:
|
| 3 | Percent Change for CTR | This tile includes three values:
|
| 4 | Table of URLs with Period over Period Metrics and % Change Values | A data table reporting on clicks, impressions and CTR for both data periods on a URL by URL basis. |
| 5 | Graph Comparing Clicks Period over Period | A line graph comparing clicks during both time periods. |
| 6 | Graph Comparing Impressions Period over Period | A line graph comparing impressions during both time periods. |
| 7 | Graph Comparing CTR Period over Period | A line graph comparing click through rate during both time periods. |
| 8 | Table of Queries with Period over Period Metrics and % Change Values | A table of all queries with information for both data periods about the number of clicks, impressions, and click-through rate for each query. Percent Change data is also present. Note: The Query Filters in All URLs Time Period Comparison section control the Table of Queries with Period over Period Metrics and % Change values for subsequent subsections (Schema App URLs & Non Schema App URLs) |
| 9 | Page Category Selection Dropdown Menu | A dropdown selector to choose the schema source (i.e. Editor, Highlighter Template, No Schema App Markup). |
| 10 | Table of URLs with Period over Period Metrics and % Change Values Filtered by Page Category (Schema Source) | A data table reporting on clicks, impressions and CTR for both data periods on a URL by URL basis. The results of this table will be filtered to only the selected sources of Schema App markup. The default selection is "All".Note: Some URLs may be present in multiple URL categories (i.e. targeted by Editor and Highlighter markup). As a result, the data may be duplicated in summed or averaged results. Be mindful of this when selecting "All" Page Categories, or combinations of specific Page Categories. |
Non Schema App URLs Time Periods Comparison
# | Tile/Table | Description |
| 1 | Percent Change for Total Clicks | This tile includes three values:
|
| 2 | Percent Change for Total Impressions | This tile includes three values:
|
| 3 | Percent Change for CTR | This tile includes three values:
|
| 4 | Table of URLs with Period over Period Metrics and % Change Values | A data table reporting on clicks, impressions and CTR for both data periods on a URL by URL basis. |
| 5 | Graph Comparing Clicks Period over Period | A line graph comparing clicks during both time periods. |
| 6 | Graph Comparing Impressions Period over Period | A line graph comparing impressions during both time periods. |
| 7 | Table of Queries with Period over Period Metrics and % Change Values | A table of all queries with information for both data periods about the number of clicks, impressions, and click-through rate for each query. Percent Change data is also present. Note: The Query Filters in All URLs Time Period Comparison section control the Table of Queries with Period over Period Metrics and % Change values for subsequent subsections (Schema App URLs & Non Schema App URLs) |
Related Articles
- Page Level Reports - Dashboard Description
- Overview Tab in Page Level SPA
- URLs with Schema App Markup Tab in Page Level SPA
- URLs without Schema App Markup Tab - Page Level SPA
- All URLs Tab in Page Level SPA
- Detailed Data View Tab - Page Level SPA
- Incremental Click Extrapolations in SPA
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