Overview Tab in Page Level SPA

Modified on Mon, 30 Sep at 1:48 PM

This document summarizes the different sections of the Overview Tab in Page Level Schema Performance Analytics. The overview tab is a high level review of Schema App coverage and impact on Search Performance. There are two main sections: Total no. of URLs and Total Search Appearance URLs. 


TABLE OF CONTENTS


Controls for Overview Tab

The controls available for the Overview tab include:

  • Date Range
  • Search Type
  • URLs Containing/Excluding
  • Exact Match/Exclusion Match
  • Wildcard Match/Exclusion Wildcard


Total no. of URLs

This section provides reporting on all URLS, with additional reporting segments on URLs with and without Schema App markup. 


Note: For a given time period, a URL might be counted in both the URLs with Schema App markup and Non-Schema App URLs, if markup was added or removed partway through the time period. This is why the Schema App and Non-Schema App values might sum to more than the Total URLs/Clicks/Impressions, etc. 


#

Tile

Description

1

Total URLs

The total number of URLs that appeared in Google Search.
2

URLs with Schema App markup

The total number of URLs with Schema App markup that appeared in Google Search.
3

URLs without Schema App markup

The total number of URLs without Schema App markup that appeared in Google Search.
4

Schema App Coverage %

The ratio of URLs with and without Schema App markup that appeared in Google Search. This is calculated by the URLs with Schema App Markup/Total URLs
5

Total Clicks

The total number of clicks achieved.
6

Schema App markup: Clicks

The total number of clicks achieved on URLs with Schema App markup.
7

Non Schema App: Clicks

The total number of clicks achieved on URLs without Schema App markup.
8

Total Impressions

The total number of impressions achieved.
9

Schema App markup: Impressions

The total number of impressions achieved on URLs with Schema App markup.
10

Non Schema App: Impressions

The total number of impressions achieved on URLs without Schema App markup.





Total Search Appearance URLs

This section provides reporting on Search Appearances


Note: For a given time period, a URL might be counted in both the URLs with Schema App markup and Non-Schema App URLs, if markup was added or removed partway through the time period. This is why the Schema App and Non-Schema App values might sum to more than the Total URLs/Clicks/Impressions, etc. 


#

Tile

Description

1

Search Appearance: Total URLs

The total number of URLs that achieved any Search Appearance in Google Search.
2

Search Appearance: Schema App URLs

The total number of URLs with Schema App markup that achieved any Search Appearance in Google Search.
3

Search Appearance: Non Schema App URLs

The total number of URLs without Schema App markup that achieved any Search Appearance in Google Search.
4

Schema App Search Appearance Coverage

The ratio of Search Appearances generated for URLs with and without Schema App markup that appeared in Google Search. This is calculated by dividing the Search Appearance: Schema App URLs value by the Total URLs value.
5

Search Appearance: Total Clicks

The total number of clicks on any Search Appearance for all URLs. 
6

Search Appearance: Schema App Clicks

The total number of clicks on any Search Appearance for URLs with Schema App markup. 
7

Search Appearance: Non Schema App Clicks

The total number of clicks on any Search Appearance for URLs without Schema App markup. 
8

Search Appearance: Total Impressions

The total number of impressions on any Search Appearance for all URLs.
9

Search Appearance: Schema App Impressions

The total number of impressions on any Search Appearance for all URLs with Schema App markup.
10

Search Appearance: Non Schema App Impressions

The total number of impressions on any Search Appearance for all URLs without Schema App markup.




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