This document summarizes the different sections of the Schema App URLs Tab in Page Level Schema Performance Analytics. The Schema App URLs tab limits performance metrics to only URLs that have received Schema App markup within the specified time period.
TABLE OF CONTENTS
- Controls for the URLs with Schema App Markup Tab
- List of URLs Clicks, Impressions and CTR
- Sum of Clicks, Impressions and CTR by Date
- List of URLs Clicks, Impressions and CTR by Date
- List of Queries Clicks, Impressions and CTR by Date
- Incremental Clicks Achieved from Rich Results
Controls for the URLs with Schema App Markup Tab
This tab reports exclusively on URLs that have had Schema App markup deploying to them at any point during the selected time-period. The controls available for the URLs with Schema App Markup tab include:
- Date Range
- Search Type
- Search Appearances
- URLs Containing/Excluding
- Exact Match/Exclusion Match
- Wildcard Match/Exclusion Wildcard
List of URLs Clicks, Impressions and CTR
Summary tiles of total clicks, impressions, CTR, and volume of URLs, followed by a table with a complete list of URLs that fit the filtering parameters in the Controls tab.
# | Tile/Table | Description |
| 1 | Sum of Clicks | The total number of clicks achieved |
| 2 | Sum of Impressions | The total number of impressions achieved |
| 3 | Average CTR | The average click-through rate for the URLs being achieved. |
| 4 | No. of URLs | The total number of URLs matching the Control parameters with at least one impression in the Google SERP over the time period of interest. |
| 5 | Table of Results by URL | A data table break down of clicks, impressions, CTR by URL. Users have the option of further breaking down results by Search Appearance. |
Sum of Clicks, Impressions and CTR by Date
Summary table of clicks, impressions and CTR by date with graphs breaking down clicks, impressions, and CTR by date. Two additional "trends summary" tiles providing insights on changes over the last 4 days.
# | Tile/Table | Description |
| 1 | Table of Results by Date | A data table break down of clicks, impressions, CTR by day |
| 2 | 4 Day Compounded Growth Rate: Clicks | Insights about Click performance for selected URLs |
| 3 | 4 Day Compounded Growth Rate: Impressions | Insights about Impressions performance for selected URLs |
| 4 | Graph of CTR by Date | A line graph depicting the change in CTR over time |
| 5 | Graph of Clicks by Date | A bar graph depicting the total clicks per day |
| 6 | Graph of Impressions by Date | A bar graph depicting the total impressions per day |
| 7 | Graph of Clicks and Impressions by Date | A line graph with separate trend lines for clicks and impressions showing changes over time. This graph has additional prediction capabilities |
List of URLs Clicks, Impressions and CTR by Date
Table of URLs breaking down clicks, impressions, and CTR by date. This table can be somewhat difficult to navigate and review in-app. It is well suited to being downloaded as a CSV or excel file to be reviewed on platform of your choice.
# | Tile/Table | Description |
| 1 | List of URLs | A list of URLs that appeared in search but did not receive markup from Schema App during the selected time period. |
| 2 | Clicks, Impressions, CTR by Date | Data about clicks, impressions and click through rate for the given date defined in the column header (e.g. Aug 1, 2024). Empty cells indicate that the given URL did not receive any clicks or impressions on that day. |
| 3 | Download CSV or Excel File | Select the hamburger menu (three vertical dots) to open dialog box & select your preferred format for exporting this data. |
List of Queries Clicks, Impressions and CTR by Date
All queries for which URLs with Schema App markup appeared. This section inclues a table of queries with clicks, impressions and CTR, and a table of queries with associated URLs and performance data. There are additional filtering capabilities for this section that allow users to isolate results to only queries of interest.
Queries Section: Additional Filters
This table describes the 4 query filters that can be applied in addition to the top level controls.
# | Query Filters | Description |
| 1 | Queries Pattern | Filters results to only queries that include the value entered into the text field. |
| 2 | Query Match | Filters results to only queries that are an exact match for the value entered. Users can enter multiple queries separated by line breaks (SHIFT + Enter) to specify several exact match queries. |
| 3 | Query Wildcard | Allows users to enter a query pattern that brings up a list of queries that include the pattern. Users can then manually select query options from a clickable list. |
| 4 | Query Excluding | Filters results to only queries that exclude the value entered into the text field. |
Summary of Section Subcomponents
This section has several subcomponents that dig into performance grouped around queries.
# | Query Filters | Description |
| 1 | Additional Query Filters | The additional filters described above. |
| 2 | Table of Queries by Clicks, Impressions, and CTR | A table of all queries with information about the number of clicks, impressions, and click-through rate for each query. |
| 3 | Total Number of Queries | The total number of queries that match the top level controls, and additional query filters applied. |
| 4 | Wordcloud: Queries by Volume of Clicks | A wordcloud generated from query data. Text size indicates the relative volume of clicks that a query achieved (the biggest word indicates the largest volume of clicks) |
| 5 | Wordcloud: Queries by Volume of Clicks | A wordcloud generated from query data. Text size indicates the relative volume of impressions that a query achieved (the biggest word indicates the largest volume of impressions) |
| 6 | Table of Queries by URL, Clicks, Impressions, and CTR | A table of all queries with the associated URLs that were shown for that query. Queries can have multiple URLs associated with them. Each URL has associated click, impression and CTR data associated with that specific query. |
Incremental Clicks Achieved from Rich Results
Schema Performance Analytics (SPA) provides reporting on the impact of individual rich results through Incremental Clicks Achieved from Rich Results. Incremental Clicks Achieved from Rich Results are extrapolated based on the click through rates of URLs that have achieved the selected rich result for a given date range. This section has two subsections (Incremental Clicks - All URLs and Incremental Clicks - URLs Excluded). Both subsections are controlled by the same Search Appearance Selector. For more information on this section, review the following support document.
# | Query Filters | Description |
| 1 | Search Appearance Selector | A dropdown list of all possible Search Appearances that were achieved over the defined time period. This selector defaults to Product Snippets, even for projects/domains where Product Snippets were not achieved. |
Incremental Clicks - All URLs
This subsection considers all the data from URLs that achieved a Rich Result during the specified time period.
# | Query Filters | Description |
| 1 | Incremental Clicks from Rich Result | The number of additional clicks achieved due to achieving the rich result. The value is calculated by multiplying all total impressions by the non-rich result CTR. The product of that equation is subtracted from the total clicks to get the incremental clicks from rich results value. |
| 2 | Rich Result CTR | The aggregated click-through-rate when the selected Rich Result is achieved for the subset of URLs that have achieved the Rich Result at some point during the specified time period. |
| 3 | No Rich Result CTR | The aggregated click-through-rate when the Rich Result is not achieved for the subset of URLs that have achieved the Rich Result at some point during the specified time period. |
| 4 | Number of URLs | The number of URLs that achieved a Rich Result during the specific time period. Only these URLs are included in the Incremental Clicks - All URLs calculations. |
| 5 | Rich Result Clicks Graph | A line graph depicting the clicks coming from Rich Results over the specified time period. |
| 6 | Table of URLs with Rich Result Metrics | The number of URLs that achieved a Rich Result during the specific time period. Columns break down clicks, impressions, and CTR for Rich Result appearances, No Rich Result Clicks appearances, and all appearances. You may need to scroll horizontally to see the complete data set. |
| 7 | Summary of Rich Result Metrics | The summed totals for all URLs in Table 6. The columns break down clicks, impressions, and CTR for Rich Result appearances, No Rich Result Clicks appearances, and all appearances. |
Incremental Clicks - URLs Excluded
Although this subsection is visually similar to the "Incremental Clicks - All URLs" subsection it has a distinct purpose.
For some URLs, the CTR without a Rich Result is higher than the CTR with a Rich Result. This may mean that the extrapolated clicks value for that URLs is a negative number. This report omits URLs that have a negative "Extrapolated Clicks" value.
# | Query Filters | Description |
| 1 | Incremental Clicks from Rich Result | The number of additional clicks achieved due to achieving the rich result. The value is calculated by multiplying all total impressions by the non-rich result CTR. The product of that equation is subtracted from the total clicks to get the incremental clicks from rich results value. |
| 2 | Rich Result CTR | The aggregated click-through-rate when the selected Rich Result is achieved for the subset of URLs that have achieved the Rich Result at some point during the specified time period. |
| 3 | No Rich Result CTR | The aggregated click-through-rate when the Rich Result is not achieved for the subset of URLs that have achieved the Rich Result at some point during the specified time period. |
| 4 | Number of URLs | The number of URLs that achieved a Rich Result during the specific time period. Only these URLs are included in the Incremental Clicks - All URLs calculations. |
| 5 | Rich Result Clicks Graph | The number of URLs that achieved a Rich Result during the specific time period. Columns break down clicks, impressions, and CTR for Rich Result appearances, No Rich Result Clicks appearances, and all appearances. You may need to scroll horizontally to see the complete data set. |
| 6 | Summary of Rich Result Metrics | The summed totals for all URLs in Table 6. The columns break down clicks, impressions, and CTR for Rich Result appearances, No Rich Result Clicks appearances, and all appearances. |
Related Articles
- Page Level Reports - Dashboard Description
- Overview Tab in Page Level SPA
- URLs with Schema App Markup Tab in Page Level SPA
- URLs without Schema App Markup Tab - Page Level SPA
- Time Period Comparison Tab - Page Level SPA
- Detailed Data View Tab - Page Level SPA
- Incremental Click Extrapolations in SPA
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