Aggregate SPA Report - Dashboard Description

Schema Performance Analytics is an interactive reporting and analytics tool created and maintained by Schema App. SPA enables users to monitor, and analyze data about how schema markup impacts performance in Google Search.

The Aggregate Report dashboard shows a high-level overview of website performance metrics such as clicks, impressions and CTR, and compares performance between different time periods. It is well suited for looking broadly at current and historical data. Aggregate Performance Analytics captures 16 months of historical data from the moment you integrate.

TABLE OF CONTENTS

• Overview Tab
• Time Period Comparison Tab
• Business Review Tab

Note: Data for some URLs will appear in multiple categories (e.g URLs with Schema Markup and a specific Page Category or Search Appearance. Aggregate Performance Analytics is best suited for comparing broad groups and reviewing overall trends. Always consider whether you are reviewing double counted data.

Overview Tab

The overview tab lets users chose from a list of options, and explore the summary of all available data dimensions. High-level filters include Start Date, End Date, and Search Type. Lower level or section-specific filters include Page Categories, and Search Appearance. For a more in-depth documentation, review the Overview Tab - Aggregate Schema Performance Analytics support document.

1. Comprehensive Performance
   This section looks at sitewide performance for the Time Period and Search Type(s) selected.
   
   
2. Performance by Page Categories
   This section looks at performance segmented by page category, or markup source. Use this view to compare clicks, and impressions between pages targeted by different sources or categories of markup.
   
   
3. Performance by Search Appearances
   This section looks at performance segmented by search appearance. Use this view to compare clicks, and impressions between pages that have achieved distinct rich result appearances. If clicks and impressions did not come from a specific rich result, they will be counted under the "No Rich Results" category.
   
   
4. Performance by Search Appearances and Page Categories 
   This section segments the results by two variables: Search Appearance and Page Category. Users can hone in on specific templates and compare differences
   
   
5. Schema App, Rich Results, Non-branded and Total Performance
   This section segments data into 4 groups that are not mutually exclusive (i.e. All clicks, Schema App Clicks, Non-branded Clicks, Rich Result Clicks). This section is more useful for looking at relative changes within each of these categories. A click might be counted or included in multiple groups, so these results should not be summed.
   
   
6. Performance by Brand Queries
   This section relies on user-input regarding which terms are branded. Queries are categorized into three groups: All Queries, Branded Clicks, and Non-branded clicks.

Time Period Comparison Tab

The Time Period Comparisons tab provides data comparisons for various time periods (e.g month over month, quarter over quarter, or year over year). Users can select one period option (monthly, quarterly, and yearly). Users can select multiple years, and/or search types. 

1. Comprehensive Period Analysis (Y/Y, Q/Q, M/M)
   This section represents clicks and impressions for each period over the span of selected years.
   
   
2. Schema App Period Analysis (Y/Y, Q/Q, M/M)
   This section represents clicks and impressions for pages receiving markup from Schema App for each period over the span of selected years.
   
   
3. Non-Branded Period Analysis (Y/Y, Q/Q, M/M)
   This section represents clicks and impressions for pages receiving markup from Schema App for each period over the span of selected years.
   
   
4. Rich Result Clicks Period Analysis (Y/Y, Q/Q, M/M)
   This section represents clicks and impressions for the sum of all rich results for each period of the span of the selected years.

Business Review Tab

The Business Review tab is used to compare results for two custom time periods. Similar to the Overview Tab, users have the option to specify additional filters in sub-sections of the Business Review Tab. High-level filters include: Start Date and End Date for both periods, and Search Type. Lower-level or sub-section filters include Page Categories, and Search Appearance. For a more in-depth documentation, review the Business Review Tab - Aggregate Performance Analytics support document

1. Comprehensive Period Analysis
   This section compares two time periods using a graph and a summary tile noting the percent differences between metrics from each time period. 
2. Schema App Analysis
   This section compares metrics exclusively for pages that Schema App is targeting. The Schema App Clicks and Impressions graphs provide an overview of all the pages. The subsection "Clicks and Impressions by Date and Page Categories for Current Time Period" provides additional context, and breaks down clicks and impressions by source or page category. If a URL is targeted by multiple sources (e.g 2 Highlighter templates) then the clicks and impressions may be double counted for that page. This report does not include metrics for pages that are not targeted by Schema App.
3. Page Categories Analysis
   This section lets users select and review results for a single specific source (e.g a specific highlighter template) or a broad category of pages with/without Schema App markup.
4. Search Appearances Analysis
   This section reviews changes across all Search Appearances. It is most useful for seeing trends and relationships between all the Appearances (e.g decreasing Review Snippet results in favour of Product Snippet results).
5. Specific Search Appearance Analysis
   This section is useful for analyzing changes in global clicks and impressions for specific Rich Results (e.g Product Results for Q2 2 Y/Y). Select one specific search appearance at a time to review changes.