URLs with Schema App Markup Tab in Page Level SPA

Modified on Tue, 1 Oct at 10:58 AM

This document summarizes the different sections of the Schema App URLs Tab in Page Level Schema Performance Analytics. The Schema App URLs tab limits performance metrics to only URLs that have received Schema App markup within the specified time period.


TABLE OF CONTENTS


Controls for the URLs with Schema App Markup Tab

This tab reports exclusively on URLs that have had Schema App markup deploying to them at any point during the selected time period (even only 1 day out of 30 days).  The controls available for the URLs with Schema App Markup tab include:

  • Date Range
  • Search Type
  • Search Appearances
  • URLs Containing/Excluding
  • Exact Match/Exclusion Match
  • Wildcard Match/Exclusion Wildcard




List of URLs Clicks, Impressions and CTR

Summary tiles of total clicks, impressions, CTR, and volume of URLs, followed by a table with a complete list of URLs that fit the filtering parameters in the Controls tab.


#

Tile/Table

Description

1Sum of ClicksThe total number of clicks achieved
2Sum of ImpressionsThe total number of impressions achieved
3Average CTRThe average click-through rate for the URLs being achieved.
4No. of URLsThe total number of URLs matching the Control parameters with at least one impression in the Google SERP over the time period of interest.
5Table of Results by URLA data table break down of clicks, impressions, CTR by URL. Users have the option of further breaking down results by Search Appearance.





Sum of Clicks, Impressions and CTR by Date

Summary table of clicks, impressions and CTR by date with graphs breaking down clicks, impressions, and CTR by date. Two additional "trends summary" tiles providing insights on changes over the last 4 days.


#

Tile/Table

Description

1Table of Results by DateA data table break down of clicks, impressions, CTR by day
24 Day Compounded Growth Rate: ClicksInsights about Click performance for selected URLs
34 Day Compounded Growth Rate: ImpressionsInsights about Impressions performance for selected URLs
4Graph of CTR by DateA line graph depicting the change in CTR over time
5Graph of Clicks by DateA bar graph depicting the total clicks per day
6Graph of Impressions by DateA bar graph depicting the total impressions per day
7Graph of Clicks and Impressions by DateA line graph with separate trend lines for clicks and impressions showing changes over time. This graph has additional prediction capabilities




List of URLs Clicks, Impressions and CTR by Page Categories

A drop-down list allows users to select filter metrics by "Page Source". When page source filters are selected the summary table and graphs update to only show results for pages targeted by specific highlighter templates or Editor markup. This section includes a summary table of URLs with clicks, impressions and CTR, and graphs showing the relative breakdown of clicks, impressions and CTR by page source.


Summary of Section Subcomponents


#

Tile/Table

Description

1Page Category SelectorA dropdown selector to choose the schema source (i.e. Editor, Highlighter Template, No Schema App Markup).
2Table of Results by URLA data table break down of clicks, impressions, CTR by URL. Users have the option of further breaking down results by Search Appearance.
3Clicks by Page CategoriesA summed total and relative breakdown of where clicks are distributed across various the selected schema sources or page categories.
4Impressions by Page CategoriesA summed total and relative breakdown of where impressions are distributed across the selected schema sources or page categories.
5CTR by Page CategoriesThe click-through rate percentage averaged across the selected schema sources or page categories.


Note: Some URLs may be present in multiple URL categories (i.e. targeted by Editor and Highlighter markup). As a result, the data may be duplicated in summed or averaged results. Be mindful of this when selecting "All" Page Categories, or combinations of specific Page Categories.





List of Queries Clicks, Impressions and CTR by Date

All queries for which URLs with Schema App markup appeared. This section inclues a table of queries with clicks, impressions and CTR, and a table of queries with associated URLs and performance data. There are additional filtering capabilities for this section that allow users to isolate results to only queries of interest. 


Queries Section: Additional Filters

This table describes the 4 query filters that can be applied in addition to the top level controls.


#

Query Filters

Description

1Queries PatternFilters results to only queries that include the value entered into the text field.
2Query MatchFilters results to only queries that are an exact match for the value entered. Users can enter multiple queries separated by line breaks (SHIFT + Enter) to specify several exact match queries.
3Query WildcardAllows users to enter a query pattern that brings up a list of queries that include the pattern. Users can then manually select query options from a clickable list. 
4Query ExcludingFilters results to only queries that exclude the value entered into the text field.



Summary of Section Subcomponents

This section has several subcomponents that dig into performance grouped around queries.


#

Query Filters

Description

1Additional Query FiltersThe additional filters described above.
2Table of Queries by Clicks, Impressions, and CTRA table of all queries with information about the number of clicks, impressions, and click-through rate for each query.
3Total Number of QueriesThe total number of queries that match the top level controls, and additional query filters applied.
4Wordcloud: Queries by Volume of ClicksA wordcloud generated from query data. Text size indicates the relative volume of clicks that a query achieved (the biggest word indicates the largest volume of clicks)
5Wordcloud: Queries by Volume of ClicksA wordcloud generated from query data. Text size indicates the relative volume of impressions that a query achieved (the biggest word indicates the largest volume of impressions)
6Table of Queries by URL, Clicks, Impressions, and CTRA table of all queries with the associated URLs that were shown for that query. Queries can have multiple URLs associated with them. Each URL has associated click, impression and CTR data associated with that specific query.





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