Page Level Reports - Dashboard Description

Schema Performance Analytics is an interactive reporting and analytics tool created and maintained by Schema App. SPA enables users to monitor and analyze data about how schema markup impacts performance in Google Search.

The Page Level Report dashboard shows in-depth URL by URL data about clicks, impressions, CTR, and specific search features. It is well suited for detailed analysis of the impact of schema markup on specific URLs or groups of URLS. Advanced schema markup strategies often involve hypothesis testing and experiments. Page Level SPA lets users easily hone in on metrics for relevant groups of URLs.   

From the moment you integrate, Page Level Performance Analytics captures 6 months of historical data. SPA updates daily and data will always be 3 days behind the current date to ensure only complete datasets are imported from GSC.

Note: SPA totals only reflect URLs that had one or more impression in Google Search for a given time period. Schema App may have deployed to other URLs during this same time period but if they weren't shown in Google Search, they will not be reflected in this report. Consider using Highlighter Page Count or the Analyzer to see a full list of URLs Schema App deploys to. 

Note: Comparisons between the Page Level SPA and Aggregate SPA may show different values as the data matching processes vary. If you have questions about these differences, feel welcome to contact your CSM for more information.

TABLE OF CONTENTS

• Overview Tab
• URLs with Schema App markup
• URLs without Schema App markup
• All URLs Performance  
• Time Periods Comparison
• Detailed View

Overview Tab

Detailed Support Document: Overview Tab - Page Level Schema Performance Analytics

The overview tab is a high level review of Schema App coverage and impact on Search Performance. The controls available for the Overview tab include:

• Date Range
• Search Type
• URLs Containing/Excluding
• Exact Match/Exclusion Match
• Wildcard Match/Exclusion Wildcard
  
  

Note: For a given time period, a URL might be counted in both the URLs with Schema App markup and Non-Schema App URLs, if markup was added or removed partway through the time period. This is why the Schema App and Non-Schema App values might sum to more than the Total URLs/Clicks/Impressions, etc. 

The overview tab is organized into two categories:

1. Total no. of URLs
   The total number of URLs captured in the performance report with a breakdown of how many of those URLs did or did not receive markup from were targeted by Schema App.
2. Search Features (e.g. FAQ, How-to, Q&A, etc.)
   The total number of URLs that achieved a distinct rich result appearance corresponding to GSC's Search Appearance filter. Also provides a breakdown of whether these URLs targeted by Schema App or not.

In this example, we can observe that Schema App is deploying to 17% of the total URLs shown in Google Search. However, 95.7% of the Search Features can be attributed to URLs with markup from Schema App. 

URLs with Schema App Markup Tab

Detailed Support Document: "URLs with Schema App Markup" Tab in Page Level SPA

This tab reports exclusively on URLs that have had Schema App markup deploying to them at any point during the selected time-period. The controls available for the URLs with Schema App Markup tab include:

• Date Range
• Search Type
• Search Appearances
• URLs Containing/Excluding
• Exact Match/Exclusion Match
• Wildcard Match/Exclusion Wildcard

There are multiple sections in this report:

1. List of URLs Clicks, Impressions and CTR
   Summary tiles of total clicks, impressions, CTR, and volume of URLs, followed by a table with a complete list of URLs that fit the filtering parameters in the Controls tab.
2. Sum of  Clicks, Impressions and CTR by Date
   Summary table of clicks, impressions and CTR by date with graphs breaking down clicks, impressions, and CTR by date. Two additional "trends summary" tiles providing insights on changes over the last 4 days.
3. List of URLs Clicks, Impressions and CTR by Page Categories
   A drop-down list allows users to select filter metrics by "Page Source". When page source filters are selected the summary table and graphs update to only show results for pages targeted by specific highlighter templates or Editor markup. This section includes a summary table of URLs with clicks, impressions and CTR, and graphs showing the relative breakdown of clicks, impressions and CTR by page source.
4. List of Queries Clicks, Impressions and CTR by Date
   All queries for which URLs with Schema App markup appeared. This section inclues a table of queries with clicks, impressions and CTR, and a table of queries with associated URLs and performance data. There are three information tiles showing the total number of queries, and the wordclouds showing the relative volume of clicks and impressions by query. There are additional filter controls available in this section including:
   • Queries Pattern
   • Query Match
   • Query Wildcard
   • Query Excluding

URLs without Schema App Markup Tab

Detailed Support Document: URLs without Schema App Markup Tab in Page Level SPA

This tab reports exclusively on URLs that have not had Schema App markup deploying to them at any point during the selected time-period. The controls available for the URLs with Schema App Markup tab include:

• Date Range
• Search Type
• Search Appearances
• URLs Containing/Excluding
• Exact Match/Exclusion Match
• Wildcard Match/Exclusion Wildcard

There are multiple sections in this report. Some sections are also found in the URLs with Schema App Markup tab with slight differences. The list of sections includes: 

1. List of URLs Clicks, Impressions and CTR
2. Sum of  Clicks, Impressions and CTR by Date
3. List of URLs Clicks, Impressions and CTR by Date
4. List of Queries Clicks, Impressions and CTR by Date

All URLs Performance Tab

Detailed Support Document: All URLs Tab - Page Level SPA

This tab reports on all URLs that appeared in Google Search at any point during the selected time-period. The controls available for the URLs with Schema App Markup tab include:

• Date Range
• Search Type
• Search Appearances
• URLs Containing/Excluding
• Exact Match/Exclusion Match
• Wildcard Match/Exclusion Wildcard

There are multiple sections in this report. Some sections are also found in the URLs with Schema App Markup and URLs without Schema App Markup tabs with a few notable additions. The list of sections includes:

1. Clicks and Impressions Insights
   An analysis of recent trends and changes in Clicks and Impressions.
2. List of URLs Clicks, Impressions and CTR
   Summary tiles of total clicks, impressions, CTR, and volume of URLs, followed by a table with a complete list of URLs that fit the filtering parameters in the Controls tab.
3. Sum of Clicks, Impressions and CTR by Date
   Summary table of clicks, impressions and CTR by date with graphs breaking down clicks, impressions, and CTR by date. Two additional "trends summary" tiles providing insights on changes over the last 4 days.
4. List of URLs Clicks, Impressions and CTR by Date
   A summary table of URLs with clicks, impressions and CTR for each URL organized by Date. This view can be a little difficult to navigate using the SPA user interface but the data can be easily exported as a CSV or Excel file to be viewed in your platform of choice.
5. List of Queries Clicks, Impressions and CTR by Date
   All queries for which URLs with Schema App markup appeared. This section inclues a table of queries with clicks, impressions and CTR, and a table of queries with associated URLs and performance data. There are three information tiles showing the total number of queries, and the wordclouds showing the relative volume of clicks and impressions by query. There are additional filter controls available in this section including:
   • Queries Pattern
   • Query Match
   • Query Wildcard
   • Query Excluding
6. Incremental Clicks Achieved from Rich Results
   A section that calculates extrapolated clicks for specific Search Apperances based on differences in click-through-rate between standard result and rich result appearances. For more information about this section review the Incremental Click Extrapolations in SPA support document.

Time Periods Comparison Tab

Detailed Support Document: Time Periods Comparison Tab - Page Level SPA

This tab allows users to compare performance across two time periods and quickly gather insights about differences between the two periods. The controls available for the URLs with Schema App Markup tab include:

• Date Range
• Search Type
• Search Appearances
• URLs Containing/Excluding
• Exact Match/Exclusion Match
• Wildcard Match/Exclusion Wildcard

There are three sections in the Time Period Comparisons tab with several sub-sections within each section. The three general sections are:

1. All URLs Time Periods Comparison
2. Schema App URLs Time Periods Comparison
3. Non Schema App URLs Time Periods Comparison

Detailed Data View Tab

Detailed Support Document: Detailed Data View Tab - Page Level SPA

The Detailed Data View tab is intended for users who wish to filter and export their data for further review in the analysis software of their choice. The controls available for the URLs with Schema App Markup tab include:

• Date Range
• Search Type
• Search Appearances
• Page Categories
• URLs Containing/Excluding
• Exact Match/Exclusion Match
• Wildcard Match/Exclusion Wildcard

Note: There are limits to the amount of data you can export at once. CSV exports have a limit of 1 million rows or 500MB of data. Excel exports have a limit of 50 thousand rows.