Release Notes - July 2025

July found us busy with improvements to our monitoring tools, authoring metadata, and most importantly, the official launch of Entity Hub. Read on to learn more.

Introducing Entity Hub

This month we were excited to officially launch Schema App’s Entity Hub: a powerful solution designed for innovative digital marketing teams who want to lead in AI Search.

With tools such as the Entity Manager, Entity Reports, and Entity Performance Analytics, Entity Hub enables users to build a high-quality, reusable content knowledge graph that enhances entity SEO performance, identifies strategic content gaps, and prepares content for AI applications. Teams can automatically identify and connect entities within their content, refine the accuracy of their entities, and gain visibility into how their entities are performing across URLs with ease, accuracy, and scale.

To learn more about Entity Hub:

• Watch Introducing Entity Hub: The Key to Optimizing Entities for AI Search
• Read Introducing Schema App’s Entity Hub: A Solution for Scalable Entity SEO
• Contact your CSM
• Book a demo

View and Annotate your Highlighter Template History

Changes to Highlighter templates can now be tracked by viewing a template's history. Go to the Highlighter page, find the template of interest and click Actions > View History. Select a date to see a break down of the user, change type, and data changed and view or add comments to provide additional context.

Monitoring Report Improvements

Check out the health of your Schema Markup with the Monitoring Reports which now contain a visual breakdown of deployment success and errors, and a list of sample URLs analyzed for the report. 

For more information, see our documentation on Monitoring Reports.
 

External Entity Linking - Version 2.0

We've super-charged our Entity Linking feature with the following improvements:

• Increased accuracy
• Links to more knowledge bases (like Crunchbase and LinkedIn)
• Links to more abstract concepts, not just proper nouns

For more information, see our External Entity Linking Explainer documentation.

Other Improvements at Schema App

• Entity Performance Analytics (EPA) is now available to accounts with Entity Hub access
• Entity Hub landing page created to provide all accounts more information about tools and features
• Unlimited entity blocking for all accounts with External Entity Linking
• Fuzzy matching to improve internal entity identification