URLs without Schema App Markup Tab in Page Level SPA

Modified on Tue, 1 Oct at 11:11 AM

This document summarizes the different sections of the URLs without Schema App Markup Tab in Page Level Schema Performance Analytics. This tab reports exclusively on URLs that have not had Schema App markup deploying to them at any point during the selected time-period.


This tab can be useful for assessing Schema App coverage and identifying opportunities (i.e finding URLs that would benefit from adding schema markup).


Note: A URL will be included in "URLs without Schema App Markup" if there was any single day during the selected time period that a URL wasn't targeted by Schema App. 
For example, if markup was added on October 2nd, the URL would appear in the "URLs without Schema App Markup" tab for the time period October 1 to October 31.


TABLE OF CONTENTS


Controls for the URLs without Schema App Markup Tab

 The controls available for the URLs with Schema App Markup tab include:

  • Date Range
  • Search Type
  • Search Appearances
  • URLs Containing/Excluding
  • Exact Match/Exclusion Match
  • Wildcard Match/Exclusion Wildcard


List of URLs Clicks, Impressions and CTR

Summary tiles of total clicks, impressions, CTR, and volume of URLs, followed by a table with a complete list of URLs that fit the filtering parameters in the Controls tab.


#

Tile/Table

Description

1Sum of ClicksThe total number of clicks achieved
2Sum of ImpressionsThe total number of impressions achieved
3Average CTRThe average click-through rate for the URLs being achieved.
4No. of URLsThe total number of URLs matching the Control parameters with at least one impression in the Google SERP over the time period of interest.
5Table of Results by URLA data table break down of clicks, impressions, CTR by URL. Users have the option of further breaking down results by Search Appearance.



Sum of Clicks, Impressions and CTR by Date

Summary table of clicks, impressions and CTR by date with graphs breaking down clicks, impressions, and CTR by date. Two additional "trends summary" tiles providing insights on changes over the last 4 days.


#

Tile/Table

Description

1Table of Results by DateA data table break down of clicks, impressions, CTR by day
24 Day Compounded Growth Rate: ClicksInsights about Click performance for selected URLs
34 Day Compounded Growth Rate: ImpressionsInsights about Impressions performance for selected URLs
4Graph of CTR by DateA line graph depicting the change in CTR over time
5Graph of Clicks by DateA bar graph depicting the total clicks per day
6Graph of Impressions by DateA bar graph depicting the total impressions per day
7Graph of Clicks and Impressions by DateA line graph with separate trend lines for clicks and impressions showing changes over time. This graph has additional prediction capabilities



List of URLs Clicks, Impressions and CTR by Date

Table of URLs breaking down clicks, impressions, and CTR by date. This table can be somewhat difficult to navigate and review in-app. It is well suited to being downloaded as a CSV or excel file to be reviewed on platform of your choice.



#

Tile/Table

Description

1List of URLsA list of URLs that appeared in search but did not receive markup from Schema App during the selected time period.
2Clicks, Impressions, CTR by DateData about clicks, impressions and click through rate for the given date defined in the column header (e.g. Aug 1, 2024). Empty cells indicate that the given URL did not receive any clicks or impressions on that day.
3Download CSV or Excel File
Select the hamburger menu (three vertical dots) to open dialog box & select your preferred format for exporting this data.



List of Queries Clicks, Impressions and CTR by Date

All queries for which URLs without Schema App markup appeared. This section inclues a table of queries with clicks, impressions and CTR, and a table of queries with associated URLs and performance data. There are additional filtering capabilities for this section that allow users to isolate results to only queries of interest.


Queries Section: Additional Filters

This table describes the 4 query filters that can be applied in addition to the top-level controls.


#

Query Filters

Description

1Queries PatternFilters results to only queries that include the value entered into the text field.
2Query MatchFilters results to only queries that are an exact match for the value entered. Users can enter multiple queries separated by line breaks (SHIFT + Enter) to specify several exact match queries.
3Query WildcardAllows users to enter a query pattern that brings up a list of queries that include the pattern. Users can then manually select query options from a clickable list. 
4Query ExcludingFilters results to only queries that exclude the value entered into the text field.



Summary of Section Subcomponents

This section has several subcomponents that dig into performance grouped around queries.


#

Query Filters

Description

1Additional Query FiltersThe additional filters described above.
2Table of Queries by Clicks, Impressions, and CTRA table of all queries with information about the number of clicks, impressions, and click-through rate for each query.
3Total Number of QueriesThe total number of queries that match the top level controls, and additional query filters applied.
4Wordcloud: Queries by Volume of ClicksA wordcloud generated from query data. Text size indicates the relative volume of clicks that a query achieved (the biggest word indicates the largest volume of clicks)
5Wordcloud: Queries by Volume of Clicks
A wordcloud generated from query data. Text size indicates the relative volume of impressions that a query achieved (the biggest word indicates the largest volume of impressions)
6Table of Queries by URL, Clicks, Impressions, and CTRA table of all queries with the associated URLs that were shown for that query. Queries can have multiple URLs associated with them. Each URL has associated click, impression and CTR data associated with that specific query.



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