Introduction

This document describes key terms in the Page Level dashboard, Tab 5:  Time Periods Comparisons. This tab has controls that allows dynamic selection of input data including selection of 2 sets of dates to compare data between these periods.



Controls

Search Type:

This refers to the different types of media in search. Default & Recommended value: 'Select All' .


Search Appearance:

A list of all Search appearances. Data can be seen based on specific Search Appearance selected. Default Selection is 'All Search Features'. You can also select multiple search appearances.


URL Match:

Input multiple specific URLs separated by commas to see corresponding data for these URLs. There is no limit to the number of URLs that can be added.  


URL Wildcard

Use wildcards to search patterns in URLs and see data based on the URL patterns.  See below:

  • * - Use an asterisk symbol to search for values that match zero to many characters in a specific position.
  • ? - Use a question mark to match a single character in a specific position.
  • \ - Use a backslash to escape the *, ?, or \ wildcard characters and search for them in your query. For example, you can search for phrases that end with a question mark.


Example:

  • al - This query searches for all values with al and returns Alabama, Alaska, and California.

  • al* - This query searches for all values that begin with al and end with zero to multiple characters. It returns Alabama, and Alaska in a list of U.S. states.

  • *ia - This query searches for all values that begin with zero to multiple characters and end with letters ia. It returns California, Georgia, Pennsylvania, Virginia, and West Virginia.

  • *al* - This query searches for all values with zero to multiple characters before and after the letters al. It returns Alabama, Alaska, and California.

  • a?a?a?a - This query searches for all values with a single character in the exact positions between the a letters. It returns Alabama.

  • a?a*a - This query searches for all values with a single character between the first two a letters and multiple characters between the second two a letters. It returns Alabama and Alaska.

  • \** - This query searches for values that begin with an asterisk and are followed by zero to multiple characters. The backslash (\) in this query informs QuickSight to search for an actual asterisk in the values, rather than use the asterisk symbol as a wildcard character. This query returns values such as *all, *above, and *below.


Tiles
All URLs Time Period Comparisons Rates

Total Impressions comparison

Total Clicks Comparison

Average CTR Comparison
List of all URLs that match criteria input in the Controls and corresponding sum of clicks, sum of impressions, number of URLs and average CTR 

Growth Rate between the 2 time periods selected.

List of all queries and corresponding Clicks, Impressions and CTRs that match criteria set in the controls.

Growth rate of the Queries between 2 time periods.



Schema App URLs Time Period Comparison 

Schema App Clicks: Comparison of number of clicks generated by URLs / Pages with Schema App markup between 2 time periods.

Schema App Impressions: Comparison of number of impressions generated by URLs / Pages with Schema App markup, between 2 time periods.

Schema App Average CTR: Comparison of Average CTR by URLs / Pages with Schema App markup, between 2 time periods.

List of all URLs that with Schema App markup and corresponding sum of clicks, sum of impressions, number of URLs and average CTR for each time period.

Growth Rate between the 2 time periods for URLs with Schema App markup.


Page Categories

Page Categories are the different sources / templates for Schema App markup. Page Categories include the Editor and each template created for the URLs. It is possible to select multiple Page Categories i.e. multiple templates.

URLs for each Page Category 

Clicks, Impressions and CTR for each page category and corresponding Growth rate between both time periods.


Non Schema App URLs Time Period Comparison 

Non Schema App Clicks: Comparison of number of clicks generated by URLs / Pages without Schema App markup between 2 time periods.

Non Schema App Impressions: Comparison of number of impressions generated by URLs / Pages without Schema App markup, between 2 time periods.

Non Schema App Average CTR: Comparison of Average CTR by URLs / Pages without Schema App markup, between 2 time periods.

List of all URLs that without Schema App markup and corresponding sum of clicks, sum of impressions, number of URLs and average CTR for each time period.

Growth Rate between the 2 time periods for URLs without Schema App markup.

List of all queries and corresponding Clicks, Impressions and CTRs for URLs without Schema App markup.

Growth rate of the Queries between the 2 time periods.


Query Pattern ALL URLs

Search for any Query using a string.



Z-Other: If you see 'z-Other' in the visualization, please go to the Controls and select a valid date range, that falls within last 3 months of current date.