Introduction

This document describes key terms in the Page Level dashboards for Tab 2, 3, 4 & 5. These tab have controls that allow a dynamic selection of input data. 

Controls

Search Type:

This refers to the different types of media in search. Default & Recommended value: 'Select All' .

Search Appearance:

A list of all Search appearances. Data can be seen based on specific Search Appearance selected. Default Selection is 'All Search Features'. You can also select multiple search appearances.

URL Match:

Input multiple specific URLs separated by commas to see corresponding data for these URLs. There is no limit to the number of URLs that can be added.  

URL Wildcard

Use wildcards to search patterns in URLs and see data based on the URL patterns.  See below:

• * - Use an asterisk symbol to search for values that match zero to many characters in a specific position.
• ? - Use a question mark to match a single character in a specific position.
• \ - Use a backslash to escape the *, ?, or \ wildcard characters and search for them in your query. For example, you can search for phrases that end with a question mark.

Example:

• al - This query searches for all values with al and returns Alabama, Alaska, and California.

• al* - This query searches for all values that begin with al and end with zero to multiple characters. It returns Alabama, and Alaska in a list of U.S. states.

• *ia - This query searches for all values that begin with zero to multiple characters and end with letters ia. It returns California, Georgia, Pennsylvania, Virginia, and West Virginia.

• *al* - This query searches for all values with zero to multiple characters before and after the letters al. It returns Alabama, Alaska, and California.

• a?a?a?a - This query searches for all values with a single character in the exact positions between the a letters. It returns Alabama.

• a?a*a - This query searches for all values with a single character between the first two a letters and multiple characters between the second two a letters. It returns Alabama and Alaska.

• \** - This query searches for values that begin with an asterisk and are followed by zero to multiple characters. The backslash (\) in this query informs QuickSight to search for an actual asterisk in the values, rather than use the asterisk symbol as a wildcard character. This query returns values such as *all, *above, and *below.
  
  

URL Containing:

Input a string and/or characters to filter specific URLs with that pattern.   

URL Excluding:

Input a string and/or characters to filter out, exclude URLs with that pattern.   

Tiles

List of URLs Clicks, Impressions and CTR

List of all URLs that match criteria input in the Controls and corresponding sum of clicks, sum of impressions, number of URLs and average CTR.
Plus number of clicks, impressions, CTR for each URL.

Sum of Clicks, Impressions, and CTR by Date

Want to know how many clicks, impressions were generated on each day of the period selected?

4 visualizations give insights to that. Sum of impressions, Clicks, generated by URLs / Pages with Schema App markup.

List of Clicks, Impressions, and CTR by Date

Want to know how many clicks, impressions were generated on each day of the period selected for each URL?

4 visualizations give insights to that. Number of impressions generated by URLs / Pages with Schema App markup.

List of Queries Clicks, Impressions and CTR by Date

List of all queries and corresponding Clicks, Impressions and CTRs that match criteria set in the controls.

List of queries and the URLs on which they appeared.

Word Map showing queries that generated Clicks.

Word map showing queries that generated Impressions.

Query Pattern

Search for any Query using a string.