Introduction

This document describes key terms in the Page Level dashboard, Tab1:  Summary Statistics


Controls

Search Type:

This refers to the different types of media in search. Default & Recommended value: 'Select All' .


Search Appearance:

A list of all Search appearances. Data can be seen based on specific Search Appearance selected. Default Selection is 'All Search Features'. You can also select multiple search appearances.


Tiles
Total URLs:

Total number of URLs in the Project under the main account being viewed.


Schema App markup: Clicks

Number of clicks generated by URLs / Pages with Schema App markup. 


Non Schema App markup: Clicks

Number of clicks generated by URLs / Pages without Schema App markup.


Schema App markup: Impressions

Number of impressions generated by URLs / Pages with Schema App markup.


Search Appearance:

Search appearance feature mainly shows you how your rich snippets, videos, AMP articles, and more are performing.


URLs Achieving Search Appearance:

These are URLs on which search appearances have been found during the time period selected.


Search Appearance: Total URLs

Total number of URLs that are achieving search appearances. 


Search Appearance: Schema App URLs

Number of URLs that have Schema App markup and are achieving search appearances.


Search Appearance: Non Schema App URLs

Number of URLs that do not have Schema App markup and are achieving search appearances.


Search Features:

A search feature is a google feature that uses structured data. E.g. FAQ, HowTo, Article etc


Search Features: Total URLs

Total number of URLs with Search features. E.g. FAQ, HowTo, Article etc


Search Features: Schema App URLs

Number of URLs with Schema App markup achieving Search features.


Search Features: Non Schema App URLs

Number of URLs without Schema App markup achieving Search features.


List of Search Features:

  • AMP Article
  • Event Listing
  • Event Details
  • FAQ Rich Results
  • How-to rich Results
  • Job Details
  • Job Listing
  • Product Results
  • Q&A Rich results
  • Recipe Gallery
  • Recipe Rich Results
  • Review Snippet
  • Videos
  • Special Announcements