Release Notes - October 2025

October was a landmark month for the Schema App Entity Ecosystem. The team shipped Entity Home — a foundational capability that gives every EEL entity a resolvable URL on the schemaapp.com domain — while also delivering meaningful improvements to the Highlighter Extension, monitoring workflows, and data quality across the platform.

Entity Home: EEL Entities Now Have Resolvable URLs

Entity URIs for EEL entities are now embedded in markup and resolve to dedicated pages on the schemaapp.com domain. This is a requirement for Google's Entity Home Scrapbook and establishes Schema App as the authoritative identifier for your entities. When Google encounters an entity URI in your markup, it can now follow that link to a structured JSON-LD page that confirms the entity's identity and properties. This is a foundational step for improving entity recognition and Knowledge Graph inclusion.

Highlighter Extension: Smarter XPath Generation with Class-Based Targeting

When using Click to Highlight, the Highlighter Extension now generates XPaths that include class-based selectors on the target node. The result is a shorter, more canonical XPath that is significantly more likely to match the same element across multiple URLs on a site — reducing the need for manual adjustments when templates are applied to pages with varying URL structures.

Monitoring Results Sidebar: Error Summary Sorted by Criticality

The source list sidebar in Monitoring Results has been updated to display an error summary for each source and now sorts sources in order of criticality. This makes it faster to identify which sources need attention without having to open each one individually. A related fix also ensures all sources are correctly displayed for accounts where some were previously missing from the list.

Other Improvements at Schema App

• EPA now correctly accounts for manual EEL cache clears, so that entity performance data in the Entity Performance Analytics report is no longer skewed when a cache is manually cleared.
• EEL entity data is now sourced exclusively from Diffbot. Data previously ingested from the Google Knowledge Graph API has been removed, consolidating EEL results to a single, consistent source.
• Entity edit and optimized counts on the metadata selector now update in real time without requiring a page refresh.
• Highlighter data is now automatically imported into Neptune when the Entity Hub tier is added to an account's obligation, reducing manual setup steps for new Entity Hub activations.
• Daily monitoring alert emails now include more descriptive failure reason messages, making it clearer what caused a scan to fail.
• Fixed a bug where duplicate semicolons in Highlight Filter content patterns were causing highlight.js evaluation failures and preventing schema deployment on affected accounts.
• Fixed an issue where Editor text property fields were incorrectly saving values as URI-formatted strings instead of plain text literals.

In Brief

October 2025 centred on the Schema App Entity Ecosystem. The headline delivery was Entity Home, which gives EEL entities resolvable URLs on the schemaapp.com domain — a Google requirement for Entity Home Scrapbook and a key step toward stronger entity recognition. Alongside that, the team shipped a smarter XPath generator in the Highlighter Extension for better cross-URL template matching, and a redesigned Monitoring Results sidebar that surfaces errors sorted by criticality. Supporting improvements include more reliable EEL data (now sourced exclusively from Diffbot), real-time entity count updates, automatic Highlighter data import for Entity Hub accounts, and a range of bug fixes improving data accuracy and editor reliability.

As always, reach out to your Customer Success Manager if you have questions about any of these updates or want to take advantage of the new Entity Home capabilities.