Business Review Tab - Aggregate Performance Analytics

The Business Review tab is used to compare results for two custom time periods. Similar to the Overview tab, users have the option to specify additional filters in sub-sections of the Business Review tab. High-level filters include: Start Date and End Date for both periods, and Search Type. Lower level or sub-section filters include Page Categories, and Search Appearance.

TABLE OF CONTENTS

• Comprehensive Period Analysis
• Schema App Analysis
• Page Categories Analysis
• Search Appearances Analysis
• Specific Search Appearance Analysis

Comprehensive Period Analysis

This section compares two time periods using a graph and 3 summary tiles noting the percent differences between metrics from each time periods.

Schema App Analysis

This section compares metrics exclusively for pages that are receiving Schema Markup from Schema App. The Schema App Clicks and Impressions graphs provide an overview of the performance of those URLs 

The subsection "Clicks and Impressions by Date and Page Categories for Current Time Period" provides additional context, and breaks down clicks and impressions by source or page category. If a URL is targeted by multiple sources (e.g two different Highlighter templates) then the clicks and impressions may be double counted for that page. This report does not include metrics for pages that are not targeted by Schema App.

Note: Data associated with multiple page categories will be included for each of the page categories selected. For example, if a URL received markup from two Highlighter templates and the Editor, data could be counted three different times (Highlighter Template 1, Highlighter Template 2, and Editor)

Page Categories Analysis

This section lets users select and review results for a single specific source (e.g a specific Highlighter template) or a broad category of pages with/without Schema Markup added by Schema App.

Search Appearances Analysis

This section reviews changes across all Search Appearances. It is most useful for seeing trends and relationships between all the Appearances (e.g decreasing Review Snippet results in favour of Product Snippet results).

Note: Currently the Product Results, Product Snippets, and Merchant Listings are all included in the data. Total values (sums) will not be accurate because of this but trend lines will be reflective of relative changes.

This sub-section can be used to see how the volume of total Search Appearances has changed. The graph represents the total number of Search Appearances.

This sub-section can be used for analyzing the relative breakdown of clicks and impressions for all Search Appearances across the most recent time period.

Specific Search Appearance Analysis

This section is useful for analyzing changes in global clicks and impressions for specific Rich Results (e.g Product Results for Q2 2 Y/Y). Select one specific search appearance at a time to review changes.

In the example in this subsection, we would want to be curious about what happened approximately 58 days into the current time period. We can also observe that impressions fell more precipitously than clicks, suggesting eligibility issues or serious ranking/algorithm changes.