How To: Integrate the Highlighter with WordPress Advanced Plugin

Modified on Fri, 23 Sep 2022 at 05:37 PM

Purpose: This support document lists all the steps that must be complete to receive markup from the Schema App Highlighter and the WordPress plugin. Failure to follow this process can result in duplicate markup (i.e custom markup from the Highlighter and automatic markup from the Plugin.), or schema drift (markup not updating to reflect page content).

Goal: That WordPress Advanced is successfully installed and configured so that Highlighter markup replaces default, autogenerated markup for targeted URLs. 

Resources Required:

  • WordPress
  • Schema App

Step 1: Set Up Your Schema App Account

  1. Navigate to the Homepage
  2. Confirm your deployment method is set to WordPress
  3. When you navigate to the Integrations page, the WordPress plugin option should be Active
  4. Information about Webhooks can be found on the WordPress Integration page. If you plan to use the Highlighter to deploy markup at scale, the Highlighter must be set to enabled in the WordPress settings.

Step 2: Install the WordPress Plugin

  1. Login to Schema App
  2. Navigate to the WordPress Integration page (found in the Integrations subdirectory)
  3. Copy the Account ID listed in step 6
  4. Login to your WordPress website. 
  5. Download the Plugin on WordPress from Plugin Repository.
    1. In your WordPress site hover over the plugins tab on the ride side of your screen and click on "add new". 
    2. Type in "Schema App" in the search bar. 
    3. Click "Install Now". 
    4. After downloading the plugin, click "activate plugin", and it will automatically be added to the plugins list in your WordPress account.
  6. Activate the plugin through the ‘Plugins’ menu in WordPress. This is an essential step It is important that you check to make sure the plugin is activated and ready to add markup to your site.


4. Go to Settings > Schema App


5. Setup Schema App Plugin


wordpress deployment, steps 5-8

  • Confirm Account ID
  • Select whether the publisher is a person or organization. 
    Note: To be eligible for Google's Article rich results, Publisher must be of type Organization or Person
  • Enter the publisher's name. (e.g the name of the Person or Organization). 
  • Upload a logo, noting the size requirements listed. 
  • Determine the location of the markup
  • Select the default Type for Posts and Pages.
  • Upload a default image to be used for Posts and Pages when none is available.

Once this is complete you will have installed the Schema App WordPress Plugin.

Step 3: Install the Advanced Plugin
Follow the steps in the Advanced Plugin Installation Guide to install the Advanced Plugin

Step 4: Complete Setup for Highlighter

If you are an Enterprise customer with a Highlighter subscription, you need to complete these steps to ensure your highlighter markup deploys and to avoid duplicate markup.

  1. Navigate to WordPress Settings > SchemaApp > Advanced and set the Schema App Highlighter to "Enabled". Enabling the highlighter will add the necessary scripts to your page so you can use the JavaScript + Webhook Hybrid integration method to deploy markup server side.
  2. Installation is now complete. You or your CSM will still want to verify that your templates are deploying as expected.

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