How to Set Up the Schema App WordPress Plugin

Modified on Fri, 25 Jun 2021 at 08:58 AM

The Schema App WordPress plugin optimizes your website with schema markup automatically for blogs and pages....all for FREE! You can also use the same plugin to connect with the Schema App Editor to add custom schema markup to your WordPress site, easily and without having to write code.  Learn more about Schema App Editor.[/vc_column_text][vc_column_text]

1. Login to your Wordpress website. 
2. Download the Plugin on WordPress from Plugin Repository.

In your WordPress site hover over the plugins tab on the ride side of your screen and click on "add new". Type in "Schema App" in the search bar. Click "Install Now". After downloading the plugin, click "activate plugin", and it will automatically be added to the plugins list in your WordPress account.

3. Activate the plugin through the ‘Plugins’ menu in WordPress.

It is important that you check to make sure the plugin is activated and ready to add markup to your site.


4. Go to Settings > Schema App

5. Setup Schema App Plugin

  1. If you have chosen to subscribe to Schema App, in the Settings, enter the appropriate Account ID in Schema App under Integrations>Wordpress. If you are doing schema markup for a client, use the account ID for the project set up in Schema App. Note:  Use the entire Account ID i.e. "".
  2. Choose whether the publisher is a person or organization. Note: To be eligible for Google's Article rich results, Publisher must be of type Organization.
  3. Enter the publisher's name. This is the name of the company or person that is publishing the blog posts.
  4. Upload a logo. Note the size requirements for the logo listed below.

Schema Default Settings

wordpress deployment, steps 5-8

Location where to put the schema markup
Placing the schema markup in the header will help insure that Google will retrieve the pages JSON-LD in the event that other scripts slow down the page load time past the point of which Google's crawlers are willing to wait.

Post Default Schema Type
This is the default schema type that will be associated to each new posting (this can be changed at time of publishing).

Page Default Schema Type
This is the default schema type that will be associated to each new page (this can be changed at time of publishing).

Default Image
Google requires an image for pages and posts. Schema App allows you to set the Default Image for your website, so that pages that don't have an image in the content, can use the default image. A logo or something that appears in the header or footer is a good image to include here.  This helps avoid errors in your schema markup for automated schema markup.

Other Schema Options

Show Test Schema
Showing test schema will add a button the top of your admin portal to test the schema markup for the page your are viewing or editing. Nothing is visible to the customer, this feature just gives you a faster way to test schema markup in Google's Structured Data Testing tool right from the admin portal.

Show Breadcrumbs
Schema App creates breadcrumb Schema Markup, compliant with Google's recommendations for Breadcrumbs. 

Show Website
Schema App adds WebSite Markup to your homepage to enable Site Search and Site Name features, as described by Google's feature for Site Search and Site Name. 

Show ArticleBody
Add articleBody Markup to your Posts.

Hide Comments
Remove Comment Markup from your Posts.

Linked Open Data
Linked data is a new way of publishing your web content to be directly accessible by machines. This is a great way to make your content "open data" so that it can be found and consumed easily. You can read more about this feature on our blog about Linked Data. 

Remove Microdata
Microdata is automatically added to your website from your theme or elsewhere. By removing the microdata, you can add rich, accurate markup with Schema App.

Remove WPSEO Markup
Remove auto-generated Website, Person/Company, WebPage and Breadcrumb JSON/LD markup.

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