How to: Integrate with Google Merchant Center

Modified on Tue, 09 Apr 2024 at 04:40 PM

Schema App's Google Merchant Center Integration produces detailed schema markup (JSON-LD) from your Merchant Center Feed. Then, using one of our deployment methods you will receive Schema Markup on your pages to support web crawlers. Here's how to integrate Schema App with Google Merchant Center.

Resources Required

  • Schema App account (with End-to-End Solution Subscription)
  • Google Merchant Center account


  1. Login to Schema App and choose the Active Project you want to set up. 
  2. Go to 
  3. If you have Merchant Center authority, you can directly Authorize Access to Merchant Center.
    • 3.1 Requesting Access, If you do not have Merchant Center access directly, you can request a colleague delegate the access. We provide an email template that invites them to connect the account. The system will generate a link to setup the authorization that expires after 72 hours. 
    • 3.2 Requesting Access, your colleague will receive an email, click on the link, and proceed with the Authorization. 
  4. Once connected, Schema App will start generating Schema Markup for your products the next day at 8am UTC.


  • Any content changes that impact Schema Markup will be updated daily at 8am UTC.
  • If you have a Merchant Aggregator Account, with multiple Merchant Center accounts, please send your Customer Success Manager or a note to confirm which Merchant Center Account to use. 
  • The Google Merchant Center Integration is currently available to Premium and Enterprise clients. If you want to access this feature, contact to discuss.

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