This document summarizes the different sections of the Overview Tab in Page Level Schema Performance Analytics. The overview tab is a high level review of Schema App coverage and impact on Search Performance. There are two main sections: Total no. of URLs and Total Search Appearance URLs.
TABLE OF CONTENTS
Controls for Overview Tab
The controls available for the Overview tab include:
- Date Range
- Search Type
- URLs Containing/Excluding
- Exact Match/Exclusion Match
- Wildcard Match/Exclusion Wildcard
Total no. of URLs
This section provides reporting on all URLS, with additional reporting segments on URLs with and without Schema App markup.
Note: For a given time period, a URL might be counted in both the URLs with Schema App markup and Non-Schema App URLs, if markup was added or removed partway through the time period. This is why the Schema App and Non-Schema App values might sum to more than the Total URLs/Clicks/Impressions, etc.
# | Tile | Description |
| 1 | Total URLs | The total number of URLs that appeared in Google Search. |
| 2 | URLs with Schema App markup | The total number of URLs with Schema App markup that appeared in Google Search. |
| 3 | URLs without Schema App markup | The total number of URLs without Schema App markup that appeared in Google Search. |
| 4 | Schema App Coverage % | The ratio of URLs with and without Schema App markup that appeared in Google Search. This is calculated by the URLs with Schema App Markup/Total URLs |
| 5 | Total Clicks | The total number of clicks achieved. |
| 6 | Schema App markup: Clicks | The total number of clicks achieved on URLs with Schema App markup. |
| 7 | Non Schema App: Clicks | The total number of clicks achieved on URLs without Schema App markup. |
| 8 | Total Impressions | The total number of impressions achieved. |
| 9 | Schema App markup: Impressions | The total number of impressions achieved on URLs with Schema App markup. |
| 10 | Non Schema App: Impressions | The total number of impressions achieved on URLs without Schema App markup. |
Total Search Appearance URLs
This section provides reporting on Search Appearances
Note: For a given time period, a URL might be counted in both the URLs with Schema App markup and Non-Schema App URLs, if markup was added or removed partway through the time period. This is why the Schema App and Non-Schema App values might sum to more than the Total URLs/Clicks/Impressions, etc.
# | Tile | Description |
| 1 | Search Appearance: Total URLs | The total number of URLs that achieved any Search Appearance in Google Search. |
| 2 | Search Appearance: Schema App URLs | The total number of URLs with Schema App markup that achieved any Search Appearance in Google Search. |
| 3 | Search Appearance: Non Schema App URLs | The total number of URLs without Schema App markup that achieved any Search Appearance in Google Search. |
| 4 | Schema App Search Appearance Coverage | The ratio of Search Appearances generated for URLs with and without Schema App markup that appeared in Google Search. This is calculated by dividing the Search Appearance: Schema App URLs value by the Total URLs value. |
| 5 | Search Appearance: Total Clicks | The total number of clicks on any Search Appearance for all URLs. |
| 6 | Search Appearance: Schema App Clicks | The total number of clicks on any Search Appearance for URLs with Schema App markup. |
| 7 | Search Appearance: Non Schema App Clicks | The total number of clicks on any Search Appearance for URLs without Schema App markup. |
| 8 | Search Appearance: Total Impressions | The total number of impressions on any Search Appearance for all URLs. |
| 9 | Search Appearance: Schema App Impressions | The total number of impressions on any Search Appearance for all URLs with Schema App markup. |
| 10 | Search Appearance: Non Schema App Impressions | The total number of impressions on any Search Appearance for all URLs without Schema App markup. |
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