Purpose: To provide detailed directions on applying Clip markup to individual How-to steps through the Schema App Editor. 


Goal: The goal of this document is to enable users to apply Clip markup to individual How-to steps in order to take advantage of identifying specific times for each How-to step in a linked Video object.


Resources Required:


Process:

  1. Create a How To data item with, using the target page with video, as the URI
  2. Type a Step Name in the Step Required Field
  3. Click Convert To Data Item... 
  4. Set the Type to How to step and click +Create
  5. Include the How to step text in the Text Required Field and detail 
  6. Include any additional details in the Recommended Fields, e.g. Image
  7. Type a Video Name in the Video Recommended Field that will be used to identify the associated How to step Clip
  8. Click Convert To Data Item... 
  9. Set the Type to Clip and click +Create
  10. Type the start time of the clip in the Start Offset Required Field. This value will be in seconds. 
  11. Add the Video Object's URL with specified start time in the Url Required Field.
  12. Expand the Recommend Fields and type the end time of the click in the End Offset Recommended Field. This value will be in seconds.  
    • NOTE: Though this is a Recommended Field, an Error will be presented in the Rich Results Test without it

  13. Include any additional details in the Recommended Fields, e.g. Description
  14. Click Done
  15. Click Done
  16. Click the Blue Plus Button (+) to the right of the Step field to create an additional Step
  17. Repeat Steps 2 - 16 for all remaining How-to steps with Clips
  18. Include any additional details in the Recommended Fields, e.g. Description and/or Image to the How to data item
  19. Include a name for the full Video Object in the Video Recommended Fields
  20. Click Convert To Data Item... 
  21. Include all Required Fields for the Video Object, including Description, Thumbnail Url, and Upload Date   
  22. Include any Recommended Fields for the Video Object, including Content Url and Duration

  23. Click Done
  24. Click Test>Rich Results Tool to confirm Rich Result Eligibility 


Notes: 

  1. It is beneficial to have all the associated time stamps recorded in a separate document for ease of copying and pasting details into the various data items to be created
  2. As above, End Offset is required to avoid errors in creating the Clip markup
  3. The above link to Google's Structured Data Guidelines offers clarity on the structure of the markup - it's a best practice document and is worthwhile reviewing to ensure all the required content exists on the targeted URL


Video:

https://schemaapp.zoom.us/rec/share/5BS4vZ400jfgUX5DnkjOHIcggtJbxwaduc9DAGcfezS4B_m2OGjmDYK82SIqipe0.i5V79q7J8lg8tOE-