How to: Set Up Google Tag Manager For Schema App

Google Tag Manager allows you to add third-party tags (like the ones from Schema App) to your website. Schema App's integration with Google Tag Manager automates code deployment by allowing your website to automatically pull JSON-LD from our cache.

Here's how to set up Google Tag Manager for Schema App.

Step 1. Get the appropriate tags

1.1. Log into your Schema App account. Then go to Integrations>JavaScript Deployment and click the dropdown for the desired deployment method. JavaScript Rendering is the most common, so that's what we'll use for this example.

NOTE: If you're not sure what to select, click on "Unsure what to select?" for a list of pros and cons for each deployment option, or see our article on Highlighter Deployment Options.

1.2. Copy the JavaScript tags and paste them into Notepad. You'll need them soon.  

1.3. Create a Google Tag Manager Account (if you don't already have one).

Follow this link to set up a GTM account. Follow the steps to set up your account with your company name, and set up the container with the URL of the website you are deploying to.

Step 2. Implement Schema App scripts in a New Tag

2.1. From Google Tag Manager, click “Add a new tag”

2.2. Give the new tag a name, e.g. "Schema App"

2.3. Click on Tag Configuration and choose “Custom HTML Tag”

2.4. Copy and paste the JavaScript tags from Step 1 into the HTML text box. Make sure to include the <script> tags.

2.5. Click On “Triggering”, choose “All Pages” , then select "Save".

2.6. Go back to your dashboard and click on “Publish” in the top right corner of the page. Note: the "Publish" action is only available to certain users. If it isn't visible to you, contact the account admin.

2.7. You will be asked to name this “Version”. We recommend naming it very clearly and adding detail about the tag in the description.

And that’s it! Now, when you create markup using Schema App it will automatically deploy to your site.

To get started, get in touch with one of our experts. We're here to help! Contact Us.

For more information about JavaScript Tag Deployment, see:

• Considerations for JavaScript Tag Deployment (Google Tag Manager; Adobe Launch)
• Schema App JavaScript Page Impact Overview