Entity Reports (Beta)

Schema App's Entity Reports provide a clear view of how entities identified by External Entity Linking are distributed across your URLs. Use these reports to identify areas of saturation and uncover underrepresented entities so you can make data-driven decisions to align your content with business goals and market trends.

This article describes what Entity Reports are and how they can be used.

IMPORTANT:

• The Entity View report is available to all projects with active External Entity Linking tags
• The URL View report is available only to projects with an Entity Hub plan
• Reports show data from the last 12 weeks by default

TABLE OF CONTENTS

• Entity Reports
  • Entity View
    • Columns
    • Actions
    • Use Cases
  • URL View
    • Columns
    • Actions
    • Use Cases
• Additional Resources

Entity Reports

The Entity Reports can be accessed by navigating to https://app.schemaapp.com/entity-hub/reports

Reporting is split into two different views:

• Entity View
• URL View

Entity View

The Entity View presents the breadth of coverage for specific entities across a page set. By reviewing this report, users can understand how widely each entity is covered across their content, helping to identify opportunities for content expansion and ensuring comprehensive coverage of key topics.

Columns

This report contains the following columns:

• Name: The name of each entity identified by External Entity Linking on at least one URL
• URL Count: The count of URLs where the entity has been identified
• Same As: A comma-separated list of URIs for the entity in Wikipedia, Wikidata, and/or Google's Knowledge Graph
• Type: The type of the entity as defined in the Schema.org vocabulary
• Actions: A list of available actions from this report view (see details below)

Actions

The following actions can be taken in the Entity View:

• Show Schema: Opens a modal with the schema markup embedded on URLs containing this entity
• Show URLs: Opens a modal with a comma-separated list of the URLs where this entity has been identified 
• Block Entity: Blocks entity from appearing in schema markup on URLs where this entity has been identified
• Edit Entity: Opens this entity in the Entity Manager so that properties can be edited

Use Cases

The Entity View can be leveraged to answer questions like:

1. Content Coverage:

   • How widely is a specific entity covered across the website's content?
   • Are there key entities that are consistently represented across multiple URLs?

2. Content Gaps:

   • Are there important entities that are only mentioned on a few URLs, indicating a potential gap in coverage?
   • Which entities are underrepresented, and where can additional content be created to improve coverage?

3. Content Strategy:

   • How can the current coverage of entities inform future content creation and optimization strategies?
   • Which entities should be prioritized for inclusion in new content to align with audience interests and search trends?

4. SEO Optimization:

   • Are there high-value entities that need better coverage to enhance SEO performance?
   • How can the distribution of entities across URLs be optimized to improve search engine rankings?
   • Are there specific entities that contribute to the success of high-performing URLs?

5. Content Redundancy:

   • Are there entities that are overly redundant across multiple URLs, possibly diluting content quality?
   • How can content be refined to avoid unnecessary repetition of entities?

URL View

The URL View lists URLs where specific entities have been identified, providing insights into the richness and depth of the content on each individual URL.

Columns

This report contains the following columns:

• URL: A URL with at least one entity identified by External Entity Linking
• Entity Count: The count of entities identified on that URL
• Entity Names: A comma-separated list of the names of the entities identified on that URL (truncated)
• Actions: A list of available actions from this report view (see details below)

Additional Resources

• External Entity Linking Explainer
• Entity Linking Methods
• Keywords, Entities, & Topics: What is the Difference?