Schema related FAQ

Do I need meta-descriptions and in my markup?
Yes, you need both. More information on the purpose of meta-descriptions can be found here. 
Fri, 1 Jun, 2018 at 1:23 PM
What is the purpose of meta-descriptions?
The Meta Descriptions provide information about the blog, and schema markup explains the context of the blog and structures the data included in it. The met...
Mon, 4 Dec, 2017 at 4:13 PM
When marking up web pages, do I put all of the markups on the home page? For example, if I mark up my payments page, does that markup go on my home page or on my payments page?
The markup should go on the page where the thing you are describing resides. So if your company is described on the homepage, the organization markup goes t...
Thu, 30 Sep, 2021 at 9:15 AM
Do I need to associate contact point with Organization?
If you want to meet Google’s requirements for the Corporate contact feature, you need to associate contact point with Organization. If you have this on your...
Mon, 4 Dec, 2017 at 4:25 PM
Do each individual reviews (as a post) need separate markup?
Yes, each review (also known as a testimonial), should be marked up with it’s own schema markup using Then you want to figure out ...
Mon, 4 Dec, 2017 at 4:26 PM
Since local business is covering contact page and reviews, is there a need to create separate markup for those pages?
When you create your contact point, make the URI for the Contact Point to point towards your contact page. This then re-uses the markup and deploys it to t...
Fri, 1 Jun, 2018 at 1:23 PM
For my pages regarding individual services, which template is best to use?
We recommend you use for each of the services you offer. We have seen others use the Product class since Google has a feature f...
Mon, 4 Dec, 2017 at 4:27 PM
I am getting an error for my telephone markup.
Make sure your phone numbers have a country code, for example in North America it would be +1. You may also get an error that says you have duplicate schema ...
Fri, 1 Jun, 2018 at 1:23 PM
I am trying to specify the language for contact point and using en-US but it will not accept it.
For languages, we recommend you use wikipedia link to define the language. You can do this by click on the arrow at the end of the row and choosing wikip...
Mon, 4 Dec, 2017 at 4:31 PM
Do you have any tips when creating the field “audience”?
When you create the audience, link to Wikipedia or other sites that define the audience concepts. For example if the audience is “parents”, then you could p...
Mon, 4 Dec, 2017 at 4:34 PM