How To: Export your Knowledge Graph from Schema App

When you apply Schema Markup to your website, you're creating a Knowledge Graph of your content. This Knowledge Graph can be exported in a number of formats. Learn more by reading below.

TABLE OF CONTENTS

• What is a Knowledge Graph?
• What kind of data can be exported from Schema App?
• How to Export Your Knowledge Graph

What is a Knowledge Graph?

A Knowledge Graph is a collection of relationships between things defined using a standardized vocabulary (like Schema.org). 

Most organizations have websites with large amounts of information about the business – such as the products and services offered, locations, blogs, events, case studies, and more. However, the information exists as text on the website – which means the data is unstructured.

You can transform this content into structured data using Schema Markup to describe the content and entities on each page. By connecting your Schema Markup, you are effectively developing your own content Knowledge Graph – a marketing knowledge graph filled with information about your business.

For more information about Knowledge Graphs, see our articles:

• What is a Content Knowledge Graph?
• What Makes Schema App Semantic?
• How to Leverage Your Schema.org Knowledge Graph for LLMs Like ChatGPT

What kind of data can be exported from Schema App?

Schema App allows you to export two kinds of data with varied formats:

1. JSON-LD as a Page (.csv)

This export lists URLs and all the Schema Markup for each URL as it appears to search engines like Google. While this data is comprehensive, the format isn't well-suited for ingesting into other tools (not formatted as a true Knowledge Graph).

• Helpful For: Validating markup for individual URLs
• Data Sources: Schema App Editor, Schema App Highlighter, Schema App Plugins

2. JSON-LD, RDF/XML, Turtle

These exports provide raw data for your graph of entities. This data is best suited for ingesting into other tools (formatted as a true Knowledge Graph).

• Helpful For: Loading your Knowledge Graph into databases and tools (like external visualization tools)
• Data Sources: Editor only

If you're interested in exporting and reusing your Knowledge Graph, we recommend selecting one of the formats in the second option.

How to Export Your Knowledge Graph

1. Go to Schema App > Settings > Export
2. Select the Account you want to export data for
3. Select the output format (JSON-LD, RDF/XML, Turtle)
4. Click "Export"

Note: Schema App cannot currently export Knowledge Graph data from the Highlighter or Plugins.