In Descriptive Analytics, performance is based on three data dimension

  1. Clicks
  2. Impressions
  3. CTR (Clicks Through Rate)

These dimensions can be explored in detail by applying a set of filters as described below 

  • Date:  filters information based on the boundary of start and end date

  • Search Type:  filters information based on web, video, and image

  • Scope: filers the scope of information such as highlight templates, editor, and even a section of a website where no schema markups are deployed. 

  • Search Appearance: filters information based on search appearances offered by google search console in addition to enhanced capability of the dashboard such as All_Feature and No_Feature

  • Brand Query: filters information based on query strings that users searched for on Google by categorizing them as Branded and NonBranded. The list of branded terms can be updated by contacting the support@schemaapp.com