The Descriptive Analytics dashboard is interactive with several filter capabilities. There are three main tabs in the dashboard 

  1. Daily Performance
  2. Monthly Performance
  3. Custom Performance (shown in Figure 1).


The Daily and Monthly Performance tabs have the flexibility to change the dates and explore the summary of all available data dimensions in a set of visualizations. 

The Custom Performance tab has the flexibility to choose among a list of options to filter the results at a more granular level. The available options for filtering include:

  • Date
  • Search type
  • Scope
  • Search appearance
  • Brand query


The multiple selection list and drop-down list show the relative options based on the previously selected option. For example, if a search type “web” is selected then scope options automatically be filtered and show available scope for search type “web”. The Performance dataset of clients is refreshed daily to load the latest results in the dashboard. 



Figure 1: Sample dashboard