Linking an Existing Data Items

When you link the content on a page to another page, you improve the crawlability of your website while building a knowledge graph. In this example, the reader may want to learn more about an author who has written an article. Using the “Link Existing Data Items” functionality we can mark up the link that brings the reader to another part of the website that provides details about the author.


Prerequisite: Markup the page you will be linking to first.

  1. Click the “Link Existing Data Item” button.
  2. Select the property that is to be defined.  We have chosen, “brand”. You may be requested to fill in the Class. Leave this as, “No Class Selected” because the schema class will already be defined within the data item we are linking to.
  3. Search for the data item by name.

Click “Save”!

Add a brand.