When there are large amounts of data, or data that changes very frequently, instead of using the Schema App Highlighter, we recommend a data feed integration.


Schema App can take the data in any programmatic way, translate it into schema markup (JSON-LD) and then deploy it to a website via a plugin, Tag Manager or API (custom cache).  If there is a Google Merchant Feed available, Schema App has an existing product feed mapping tool to produce detailed schema markup (JSON-LD) from the Merchant Feed. 


Schema App’s Data Feed Process:

  1. Client or Agency development team will communicate with Schema App to figure out the best way to request the relevant data. Schema App pulls this data once initially and upon changes thereafter. 

  2. The Schema App platform is setup to translate the data into robust schema markup (JSON-LD) for any type of content, with all the appropriate properties. 

  3. Schema markup is deployed via a Tag Manager,plugin (Wordpress, Drupal), or pulled via an API (usually to populate a cache).