You use custom schema markup to enable Google search features. When you get those features (e.g. rich cards / rich snippets) on a Google Search Results Page, click through rates go up. To learn more about custom schema markup, click here. To learn more about how Schema App can help you create, manage and measure schema markup at scale and with speed, check this out.
Modified on: Mon, 4 Dec, 2017 at 3:47 PM
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